Work experiences
From Trade Marketing in FMCG to User Growth in Tech, I’ve continuously experimented and A/B tested my own career path — learning, adapting, and building the skills needed to shape the journey I envision!
“Growth isn’t a destination; it’s a process of constant iteration.”
User Acquisition
@MEP Platform
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Driving Top-of Funnel growth for 3 new music games top charted across the global market with monthly spend of $50K, consistently achieving profitable 120% ROAS14 across platforms (Google, Facebook, Tiktok, Unity, Applovin, Mintegral, etc);
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Define and implement UA plans for new games (music & puzzle) & apps (file recovery, GPS), new catergory launches;
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Work closely with internal (creative, product, game dev) & external vendors (Google, Tiktok) to improve product marketability & localization
User Growth
@ MoMo
Key Growth products: Donate by Purchase (Sổ Tay Thiện Nguyện) & MoMo Soundbox (Loa báo chuyển khoản)
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Build core product for Donate by Purchase at MoMo, amplified through 3 donation campaigns
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Designed AWO promotion & gamify campaigns for offline users and merchants
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Optimized in-app order flow for Soundbox through targeting journey & feedback loop
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Conducted market research, run A/B tests for in-app and ad channels (Facebook, Google) for all managed campaigns;
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Worked with 30+ cross-functional stakeholders to ensure product success.
