Work experiences
From Trade Marketing in FMCG to User Growth in Tech, I’ve continuously experimented and A/B tested my own career path — learning, adapting, and building the skills needed to shape the journey I envision!
“Growth isn’t a destination; it’s a process of constant iteration.”
User Acquisition
@ Amanotes
07/2025 - Present
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Driving Top-of Funnel growth for 3 new music games top charted across the global market with monthly spend of $50K, consistently achieving profitable 120% ROAS14 across platforms (Google, Facebook, Tiktok, Unity, Applovin, Mintegral, etc);
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Define and implement UA plans for new games (music & puzzle) & apps (file recovery, GPS), new catergory launches;
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Work closely with internal (creative, product, game dev) & external vendors (Google, Tiktok) to improve product marketability & localization
Marketing Lead
@Virtuoso Chamber Music
Strategy
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Develop and execute short- and long-term business strategies to drive sustainable growth.
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Foster a vibrant, passionate, and collaborative organizational culture.
Marketing – Top Funnel
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Oversee the design and optimization of the organization’s website and SEO/SEM performance to increase visibility and audience reach.
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Manage paid media channels (Google, Facebook, TikTok, YouTube, Ticketbox, Zalo OA), including budget allocation and performance tracking.
09/2025 - Present
User Growth
@ MoMo
07/2024 - 07/2025
Key Growth products: Donate by Purchase (Sổ Tay Thiện Nguyện) & MoMo Soundbox (Loa báo chuyển khoản)
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Build core product for Donate by Purchase at MoMo, amplified through 3 donation campaigns
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Designed AWO promotion & gamify campaigns for offline users and merchants
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Optimized in-app order flow for Soundbox through targeting journey & feedback loop
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Conducted market research, run A/B tests for in-app and ad channels (Facebook, Google) for all managed campaigns;
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Worked with 30+ cross-functional stakeholders to ensure product success.
Business Intelligence
@ Mondelez
05/2023 - 11/2023
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Key Growth project: Green Call- Green Outlet - penetrate & diversify Kind Do‘s portfolio in Vietnam
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Automate flows using Uipath to reduce manual data entry workload
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Built on demand BI reports for managers: Mooncake Tracking, Sales Compliance and Half-year Tracking.