User Acquisition @ Amanotes
Back Story:
My career took a turn when i asked myself, “what if i tried marketing for a global market, where products aren’t confined by country borders?” moving into global growth unlocked a new playground for large-scale experiments, rapid A/B testing, and deeper localization work
Skill learned:
Category: Hyper Casual Game
Achievement:
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Driving Top-of Funnel growth for 3 new music games across the global market with monthly spend of $50K, consistently achieving profitable 120% ROAS14 across platforms (Google, Facebook, Tiktok, Unity, Applovin, Mintegral, etc)
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Define and implement UA plans for new games & apps, new cate launches
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Workclosely with internal (creative, product, game dev) & external vendors (Google, Tiktok) to improve product marketability & localization
Rhythm Game
Others
All wins in Tier 1 markets
Stats
Localization
ASO
Ads
Playable
ASO Knowledge
