Gaming Publication #2: Korea Trip Recap

Korea Publication

Level -1. Things I know about Korea before the trips:

-1.1. Non-game knowledge:

Coming from family where my older cousins is Korea-boos whom blasting Bingbang, Shinee, 2AM & 2NE1 music for 3 hours

straight and watching Running Man religiously from the age I was 4, I forcefully learn about and sold Idol Merchs in

middle school. I always thought Korea is this glamorous faraway land where people obsessed with beauty, idols and

religions.

This is called "Nation Brand" - a concept introduced by Simon Anholt in the 1990s, understood as the application of marketing

strategies to build and promote a national reputation to serve national interests of the international community & pride and

patriotism among citizens

Nation Brand Reference

1. South Korea: Since the 1990s, the South Korean government has realized that the revenue from a Hollywood movie (like Jurassic

Park) can be equal to the export of millions of cars, so it has been determined to invest heavily in the cultural industry. South Korea

has issued a series of policies to encourage the export of popular culture (K-pop music, movies, fashion, cuisine) - as a spearhead to

improve the country's image. Thanks to this long-term strategy, after two decades, the cultural industry has brought in about 120

billion USD to the South Korean economy and turned the country's culture into a soft power with global influence.

2. Japan (#4) with its "Rebooting Cool Japan" strategy positions itself as "Where Tradition Meets Innovation" - both preserving

cultural quintessence (anime, tea ceremony, architecture) and leading in technology and design. The image of “Cool Japan” conquers

many generations around the world.

3. Singapore (#24): “Smart Nation 2.0” is a global center for finance, logistics, and innovation. The combination of technology,

Since many of the fellow MEP-ers will be publishing detailed reflections about their experiences, complete with

numerous insight will be your new learning points. I have chosen to focus on a few topics that I found most personally

relevant. My hope is to offer you a new perspective on this incredible trip.

✏️

Hallyu